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Many a small thing has been made large by the right kind of advertising.

Mark Twain

Advertising is the art of convincing people to spend money they don't have on things they don't need.

Will Rogers


Without promotion, something terrible happens... Nothing!

PT Barnum

Advertising is the rattling of a stick inside a swill bucket.

George Orwell

Creativity is seeing what everyone else has seen and thinking what no-one else has thought.

Albert Einstein

Don't tell my mother I work in an advertising agency; she thinks I play piano in a whorehouse.

Jacques Seguela

Doing business without advertising is like winking at a girl in the dark.

You know what you are doing but nobody else does.

Steuart H Britt

The only people who care about advertising are the people who work in advertising.

George Parker

It's not what you say that stirs people. It's the way you say it.

Bill Bernbach

An advertising agency is 85 percent confusion and 15 percent commission.

Fred Allen

The consumer isn't a moron, she's your wife (or 'he's your husband' of course).

David Ogilvy

Society drives people crazy with lust and calls it advertising.

John Lahr

whichever side it is, we should talk

which side of the advertising divide are you on?

A photo of a complex maze

You want to advertise and promote your business
but you don't know which way to go?

Here's a good place to start.

Our marketing service to opticians

In all communications, tailor how and what you communicate to the people you're talking to

Marketing work for people like you

Most are optically related. Examples include posters, advertising, websites, newsletters, magazines, photography and brochures.


How you say it is more important than what you say

Meet the proprietor

Experienced in optical marketing for companies and individual practices


Paul Norris

I've worked in optics and marketing for around thirty years so you're unlikely to have to explain any technical issues to me.

I am practiced at translating complex optical concepts and products into copy that your customers will understand, making it easier for them to identify your product's benefits.

I have regularly lectured at the Varilux University in Paris on Communications & Marketing For Opticians and have given
lectures around the world on communication skills.

I am a graphic designer and copywriter for all types of work, including advertising, website design, newsletters, leaflets, letters and the like.

How I can work with you

I'm very happy to discuss the opportunities and challenges faced by your organisation. I enjoy the process of being given an issue and reporting back with ideas for us to implement for your company or practice.

So whatever the size and type of your organisation, let me show you what I can do for you. You'll also find that our charges are affordable but we won't start any work until you know how much it will cost.

A photograph of Paul Norris, proprietor of Profile Communications

You don't have to stand alone


Get in touch

Pick up the phone or fill in the form below. Don't worry if your ideas aren't fully formed, I'm very happy to help evaluate and contribute to your ideas and plans.

Paul Norris

t 0117 975 4336

m 07767 894 682

A photo taken by Paul Norris of a distant church in dramatic scenery

© 2017 Profile Communications Design Limited

Company Number: 08434178

Registered address: 51 Quarrington Road, Bristol BS7 9PJ

Terms and conditions here

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